Using a template helps you make an email newsletter tailored to your purpose, and templates also take less time to put together. This could be fundraising event templates or campaign update templates. That’s why you should look for email marketing software that has email templates suitable for nonprofits. People who are responsible for nonprofit email marketing are often pushed for time and need software that automates processes, but in a way that is relevant to their tasks. It will be calculated after sign-up when you provide the software company with the details of your organization. Mailchimp and Campaign Monitor offer a 15% discount, while Benchmark Email provides a 25% discount. This offer is normally a percentage discount on your bill and varies by software vendor. Some vendors prefer to work it out on a case-by-case basis.

These discounts are normally specified on the software’s public-facing pricing page, but sometimes you have to ask for details.

Mailchimp’s pricing page includes details of its 15% discount for nonprofits. Pricing discountĪ lot of email marketing platforms offer a pricing discount specifically for nonprofits. Nonprofits have specific needs when it comes to email marketing tools, which is why there are a number of factors to consider when choosing a solution. What to look for in a great nonprofit email marketing tool At a glance: The best email marketing tools for nonprofits That’s why we’ve put together a list of email marketing tools that have functionality that can help nonprofits create email campaigns to engage donors and deliver results.

What works for a business may not work for a financial service organization or a nonprofit. It’s important to choose a platform that meets these needs rather than looking for the best overall email marketing tool in general. That said, because the goals for nonprofits differs from the email marketing goals of e-commerce companies or other small businesses, different email marketing tools are required.Įmail for nonprofits often focuses on generating more - and bigger - donations rather than selling products (although some nonprofits do sell items through their websites as well). Email marketing is an incredibly effective channel for generating return on investment (ROI) and boosting revenue.

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